Our Leadership
Tony is an executive with more than 30 years of success in multiple markets and industries achieving revenue and business growth objectives within start-up, turnaround, and rapid growth environments. Tony founded Broad Reach Consulting Group (BRCG), a consultancy dedicated to organizational growth and product strategy through advisory, consulting and fractional leadership roles.
Prior to BRCG, Tony co-founded Casenet, an enterprise software firm offering care management solutions to healthcare payers. During his 18-year tenure at Casenet he held executive roles leading corporate strategy, sales, business development, marketing, product management and client services. Casenet was initially acquired by Centene Corporation (NYSE: CNC) in 2013 and then spun out and acquired by Zyter in January of 2021. Tony decided to leave following the Zyter acquisition to start BRCG and become a full-time care giver for his parents.
Prior to Casenet, Tony served as Vice President of Marketing and Business Development for Verplex Systems where he managed corporate marketing, product management and business development. Verplex was successfully acquired by Cadence Design Systems and Tony repositioned the product offerings to support a successful corporate integration. Prior to Verplex, Tony held senior sales and management roles at VA Linux and Synopsys. He holds a Bachelor of Electrical Engineering from DeVry Institute of Technology and a Master of Business Administration from the University of Phoenix.
Areas of Expertise
We are committed to providing thoughtful, innovative, practical guidance with real impact in mind.
Sales & Marketing Leadership
Sales and marketing strategies. Lead generation systems. Sales playbook development. Pipeline development and management. Team development and mentoring. Sales and marketing infrastructure implementation.
Client Services & Engagement
Client success and service models for implementation, support and engagement across all aspects of the customer lifecycle. Client success and relationship development playbook creation.
Product Strategy
Product strategy and development synchronization with corporate growth plans. Market validation and go to market strategies. Revenue driven pricing strategies. Product management operations and methodologies.
Business Scaling & Growth
Business strategy development and synchronization with operational planning. Partnership development methods. Investor and M&A presentation development. M&A product repositioning and integration strategy support.
Team Development
Team leadership development, training and mentoring. Team creativity and problem solving methods. Executive-level presentation development. Hiring and onboarding methodologies.
Operational Improvement
Operational and continuous process improvement methods. Change management methods. Organizational restructuring planning, execution and support.