Overall Maturity Score
A single weighted score calibrated to your growth stage and business type. The score is a starting point, not the finding. What matters is the pattern beneath it, and how that pattern maps to where you are today.
Diagnostic
A diagnostic that tells you where your revenue system is broken, not just where it hurts.
The GTM Maturity Assessment is a free, stage-calibrated diagnostic built from the Enterprise Revenue Acceleration System (ERAS). The output is a prioritized, dependency-sequenced 90-day action plan specific to your business type and growth stage.
Most revenue diagnostics identify symptoms. This one identifies structure. Eight categories, calibrated to your business type and growth stage, produce a plan that tells you what to fix, in what order, and why the sequence matters.
Launch the GTM Assessment
15 to 20 minutes. No sales call required.
How It Works
The framework came first.
Most assessments are built around what an algorithm can measure. This one is built around what actually determines whether a revenue system works.
The assessment categories, scoring weights, stage calibration, and question sets were designed from ERAS: a practitioner-built operating methodology developed from three decades of operating experience founding, financing, scaling, turning around, and exiting businesses. The framework determines what gets measured, how it gets weighted, and what the output means at your specific growth stage. AI runs the analysis inside that structure. ERAS is not a prompt. It is the methodology the analysis runs on.
Every report is then reviewed by a BRCG operator before it reaches you. That review is the quality gate that ensures the findings reflect your actual situation rather than a pattern-matched output.
The quality of the analysis is proportional to the quality of the input.
Most questions use structured responses so scoring stays consistent across business types and stages. Two open-input fields, one at the start for your company context and one at the close for anything the structured questions did not capture, guide the analysis toward what matters most to you personally. The structured responses produce a report that reflects your specific circumstances. The open inputs tell the analysis which of those circumstances is your top priority, what your real constraint is, and what you have already tried, so the 90-day plan is sequenced around the outcome you are trying to move.
Read more about the framework on the ERAS page.
What It Measures
Eight categories. One integrated picture.
The assessment scores your revenue system across eight categories. They are not independent checkboxes. They are interconnected dimensions of the same operating system, and the cross-category pattern is often more diagnostic than any single score.
A Company Context input captures business type, growth stage, funding stage, revenue model, and the specific challenge you are trying to solve. It is not scored; it calibrates how the eight scored dimensions are weighted and how your results are benchmarked. Six dimensions apply to every business type. The final two are specific to your business model: B2B Software, B2B Services, or B2C Software. Scoring weights shift by growth stage so the result reflects what actually matters at your current level of development, not against an absolute ceiling that ignores where you are today.
The calibration input (not scored)
Company Context
Used to infer your stage (Pre-Revenue, Early Traction, Growth, Established, or Mature), weight the eight categories accordingly, and sequence the 90-day plan against stage-appropriate benchmarks rather than an absolute ceiling. The report states which inputs produced the stage classification.
The six universal dimensions
Strategic Clarity and Market Focus
Whether your targeting, competitive positioning, and differentiation are precise enough and validated well enough to win the accounts you are pursuing, and whether that definition is shared across every function.
Demand Generation and Channels
Whether your pipeline model is producing the right opportunities through the right channels, and whether the people responsible for generating and converting pipeline agree on what qualifies.
Revenue Operations and Analytics
Whether your revenue data gives you the visibility to make decisions, or whether problems show up in the numbers after it is too late to respond.
Leadership, Team, and Execution
Whether your team is aligned, accountable, and structured to drive the revenue outcome, and whether revenue ownership is distributed or concentrated at the top.
Financial Health and Growth Economics
Whether your growth economics, unit economics, and pricing model are understood and sustainable, and whether financial planning and revenue strategy are actually connected.
Customer Value and Economic Returns
Whether the value you deliver to clients is defined, measured, and communicated in terms they recognize as meaningful, and whether pricing reflects that value.
Business-type-specific dimensions
The final two categories evaluate the dimensions most consequential to your specific business model. For B2B Software companies, the categories below apply. B2B Services and B2C Software companies are evaluated on equivalent category sets calibrated to their model.
Product and Sales Motion Alignment
Whether the product, pricing, packaging, and sales motion are aligned with the buyer journey and the revenue model, or whether misalignment is leaking deals and retention.
Customer Success and Net Revenue Retention
Whether customer success is built to produce expansion and retention outcomes, and whether NRR is trending toward the stage-appropriate benchmark for your business.
What You Receive
Not a score. A diagnostic report built around your situation.
When your report is ready, you will receive a structured analysis of your revenue system that reflects your specific business type, growth stage, and the context you provided. Every section is written to your company, your scores, and your actual responses.
The findings are direct. Where the data reveals hard truths, the report states them. That is where the value is.
Cross-Category Pattern
Before any category analysis is written, a cross-category synthesis names the single root pattern connecting your scores. The constraint driving underperformance across multiple categories is almost always the same structural gap showing up in different places.
Prioritized 90-Day Action Plan
Three to four sequenced initiatives on a single dependency chain. Each is scoped at the day level: actions at day 7, 14, 30, 60, and 90 with named owners, implementation steps, and business-outcome success metrics (not activity metrics).
Also included
- Category-by-category breakdown. Each of your eight scored categories includes a score, a current-state read, what is working, what is not, specific recommendations, and a 14-day quick win. Score bands are stage-calibrated (Leading, Exceeding, On Track, Developing, Critical Gaps), not against an absolute ceiling.
- Complete response record. A full appendix of your assessment responses organized by category. Yours to keep as a point-in-time baseline.
Your Report
Get a custom analysis and plan to optimize your revenue engine.
Every report is written to your company, your scores, and the context you provided. A typical report runs 40 to 60 pages. Not a template with your name on it.
Delivered within 48 business hours of submission.
Who It Is For
Built for the person who has to move the number.
The assessment is designed for the person with direct accountability for revenue generation, regardless of title. If the revenue system is your problem to solve, this diagnostic was built for you.
It is used by CEOs, CROs, and VPs of Sales and Revenue. It is relevant at any stage from early traction through established growth, and across B2B Software, B2B Services, and B2C Software business models.
For PE Operating Partners: this is a single-company diagnostic. Use it to evaluate one portco at a time, alongside the company's own leadership team. It is not a portfolio-wide dashboard; the category scoring is calibrated to one company's stage and model at a time.
It is most useful when at least one of the following is true:
The number is not moving and the root cause is not clear.
Revenue effort is high and results are inconsistent. Every function has a different explanation for why the target is being missed. The problem feels like a sales problem or a marketing problem or a people problem depending on who you ask.
The system has outgrown the model that built it.
Early traction came from instinct, relationships, and a small team that could coordinate without infrastructure. That model is no longer producing predictable results and nobody has built anything to replace it.
A specific gap is visible but the dependencies are not.
There is a clear problem in one area: pipeline, team alignment, product direction, or client retention. But every fix attempted creates a new problem somewhere else. The issue is structural and the structure has not been mapped.
A new leader has inherited a revenue system they did not build.
A CEO, CRO, or operating manager stepping into an existing organization needs an honest picture of where the system is working and where it is not, before committing to a direction.
Who it is not for
The assessment requires honest input to produce a useful output. It is not useful for organizations looking for validation of decisions already made, or for situations where the product itself is the primary constraint on growth. The assessment is built to evaluate the revenue system around the product, not the product itself.
What Happens Next
The report is the beginning, not the deliverable.
The assessment produces a diagnostic. What you do with it determines whether it creates value.
Reports return within 48 business hours of submission. You receive the completed, reviewed report directly; no sales call is required. Read it on your own terms. The findings are written to be actionable without a guide, and the 90-day action plan is specific enough to begin executing independently.
When you are ready to go deeper, a 30-minute consultation is available at no cost. That conversation has a specific purpose: to pressure-test the findings against your current situation, confirm the right starting point given your actual constraints, and determine whether a BRCG engagement is the right next step. It is not a pitch. It is a direct conversation about your data.
What the consultation covers
Confirm the diagnosis.
The report reflects your responses at a point in time. The consultation is where context that did not fit into the assessment gets surfaced, and where the findings are pressure-tested against what you know about your organization that the questions could not fully capture.
Identify the right starting point.
The 90-day plan is sequenced by structural dependency. The consultation confirms whether that sequence holds given your current capacity, pipeline, and organizational constraints, or whether a different entry point makes more sense given where you are right now.
Determine the right engagement.
If the findings point to a gap that requires external support to close, the consultation is where Coaching, Consulting, and Fractional Leadership are mapped to your specific situation. Where the diagnostic and your self-assessment disagree on what you need, that will be said directly.
What the consultation is not
It is not a requirement. It is not a discovery call designed to qualify you into a proposal. It is not a presentation of decks or playbooks. If the report gives you everything you need to move forward independently, that is a good outcome.
FAQ
Questions, answered.
Yes. There is no cost to take the assessment, no cost to receive your report, and no requirement to schedule a follow-up conversation. The report is yours to act on, independent of any engagement with The Practice.
Most respondents finish in 15 to 20 minutes. Most questions are structured responses to keep scoring consistent. Two open-input fields invite context at the start and at the close; the time you spend on those is the single biggest driver of how specific your report will be.
Nothing formal. You should be able to describe your current business in a few sentences, know roughly where your targeting, pipeline, and revenue operations stand, and be willing to answer honestly where things are not working. If you would normally consult colleagues for a function you do not own directly, a short prep conversation with them helps; it is not required.
A BRCG operator reviews every report. The review confirms the analysis reflects your actual situation rather than a pattern-matched output, checks the 90-day plan sequence against your stage and context, and flags any finding that the structured inputs could not fully capture. Reports return within 48 business hours of submission. The review is the quality gate. It is not a formality.
Yes. The six universal dimensions apply to every business type. The two business-type-specific dimensions are calibrated to B2B Software, B2B Services, or B2C Software so the scoring and recommendations fit your model. You select your business type at the start.
Your assessment responses and organizational information are treated as strictly confidential. Your specific data is not sold, not used to populate marketing content attributable to you, and not shared with third parties under any circumstances. Your responses are retained by BRCG for quality-assurance and may contribute to aggregate, fully de-identified benchmarking analysis that improves the assessment methodology over time. Your organization is never identified or attributable in any such analysis. For PE Operating Partners deploying the assessment across multiple portfolio companies: each report is scoped to the submitting company; responses and findings are not cross-referenced between portcos or combined into portfolio-level analysis.
Specific enough to act on. Every section is written to your company, your scores, and your actual responses. The 90-day action plan names three to four sequenced initiatives scoped at the day level (actions at day 7, 14, 30, 60, 90), with named owners and business-outcome success metrics rather than activity metrics. Each scored category ends with a quick win achievable in 14 days. The report is not a framework delivered with your name on it; it is a written argument about your revenue system, with recommendations tied to the specific gaps the analysis found.
Yes. The report includes a dedicated section on what can wait until your next stage, naming investments that will not compound until foundational gaps are closed, and a Common Pitfalls section listing the failure modes most common at your stage. Most diagnostics tell you what to add. This one also tells you what to defer and where the budget tends to leak.
The report includes 30, 60, and 90-day benchmark checkpoints keyed to your starting conditions, plus condition-based reassessment triggers rather than calendar-based ones. For example, the report may say reassess the channel strategy if a window of attribution data shows none of the channels you are testing is producing qualified pipeline. You are not waiting until day 90 to find out something is off.
Your revenue system has a pattern. This is how you find it.
The assessment takes 15 to 20 minutes. The report tells you where your system is structurally broken, what the root pattern is across every gap, and what to fix first.
- Eight categories scored and calibrated to your stage
- Cross-category pattern that names the single root constraint
- Prioritized, dependency-sequenced 90-day action plan
- Report yours to act on, independent of any engagement